Is your marketing strategy missing the mark..
...to generate quality leads that convert into paying customers?
Are You Worried About Your Organization's Marketing Outcomes?
Shift Your Marketing Mindset to Beat Competition.
'Humanized' Marketing is the heart of a business.
Today, buyers prefer not to engage with salespeople. They are guiding their journeys and expect a well-orchestrated, consumer-like buying experience.
Furthermore, the impact of the changing world related to the Internet, social technologies, global economic uncertainty, and shifting marketplaces is serious on buyer values as these relate to buyer goals. Buyers desire reflection of their intrinsic values in products or services.
Organizations have to respond to changes in B2B buyer behavior. Business leaders strive to perfect how they approach prospective organizations amidst rapidly changing buyers' values and decision-making.
Technology - a strategic driver- has changed our processes and delivery mechanisms. But, we still need to have a clear idea of who we are talking to, how to find them, and what messages will resonate and convert them into paying customers.
In this scenario, a Marketing Coach plays a vital role by working with business stakeholders to stand out from the competition with offerings that enable an organization to SHIFT from
- A personalized marketing mindset (company-first) to humanized marketing mindset (Audience-first).
- Needs-based thinking to value-based thinking.
Approach
Business leaders must first recognize that in the changed buying landscape, customers seek more valuable information to make a decision. Within that new reality, they must address what customers need to complete a purchase to their satisfaction.
The Marketing Coach works with business owners (B2B / Startups or those considering ABM in their marketing mix) to sharpen marketing practice in customer acquisition via marketing persona insights that help devise the right strategy so that marketing tactics cause the most impact on pipeline and revenue.
You can expect the following:
- High brand perception - attracts a larger target audience to replenish the lead bank.
- Value-based messaging - enables steady progression down the funnel.
- Significant customer acquisition - superior sales-ready lead to sales conversion
- Shorter sales cycle - results in reduced customer acquisition costs.
Service Offering
The offering falls into 3 categories viz., strategic, tactical and holistic to deliver value to clients by facilitating outcomes that clients want to achieve via the following steps:
- 'Assess' - marketing audit - This enables you to have an insight into the current state and level of your marketing practices.
- 'Advise' - reviews and recommendations - identify gaps, devise course correction actions; set up an improvement roadmap ( covering strategy, plan, content, tactics, channel, execution, and metrics / KPIs).
- Hand-hold the in-house team in execution – The purpose is to set up an augmented marketing practice (how-you-do) that ensures your efforts drive measurable and expected business results.
By the above, organizations derive maximized outcomes through optimal marketing spending and performance.
Testimonials
"We recognized Thought Leadership Marketing as essential to scale our business. Ram played a vital role in creating this initiative to build authority and driving it to build richer engagement with prospects and improve conversion rates."
CEO, IT Services Company
"As a company focused on growth, we wanted to speed marketing initiatives. Ram's focus, commitment, and attitude took our marketing efforts to the next level."
CEO, IT Product Engineering Services Company
"We did not give much importance to our online presence and brand when we started our operations. Ram helped us transform our business outlook to reach out to a wider audience with his marketing strategies."
Managing Director, EdTech Company
Takeaway
A defined, optimized, managed, and repeatable marketing practice that focuses on
- Building a clear marketing/buyer/customer persona.
- Devising razor sharp GTM strategy.
- Conversion optimization.
- Value-based content creation and compelling messaging.
- Using the right channel to reach out and attract the target audience into the marketing funnel, ensuring progression across the buyer journey, and conversion.
- Use of right metrics and tracking essential KPIs.
- Delivering measurable results with breadth and precision.
Expertise
It requires operational discipline and maturity to drive effective, efficient, and productive marketing programs for organizations that improve brand perception, customer acquisition, retention, and revenue generation.
The Marketing Coach is a seasoned Marketer who:
- Has 30+ years of work experience, including 10+ years in digital marketing
- Has worked with an early stage, established as well as large companies
- Is an ex-entrepreneur
- Has helped set up software development operations for three startups from the early stage to the funding stage
Quickly empathizing with the business stakeholders' challenges and proposing productive marketing practitioner-based solutions is central to every engagement.
Outcomes
Some significant contributions to companies include
- A marketing campaign to drive over full-house paid registrations for a high-priced training course in 30 days.
- Lead nurturing led to improve close rate by 50% with high-quality leads.
- A rebranded website with value-based engaging content contributed to enhanced visitor engagement by 2X session-duration.
- SEO and digital marketing practices improved organic traffic by 4X.
- Positioning and compelling messaging helped improve the visitor to lead factor by 35%.
- Industry 'Awards & Recognition' programs and Thought Leadership programs boosted corporate brand exposure in the marketplace.
Delivering decisive results your business deserves.
Work Showcase
- Repurposed content - case study, whitepaper, webinar, website - to highlight value-added contributions in client engagement, and its use in targeted campaigns led to quality lead generation. Use of PR, Industry Award/Recognition nominations enhanced corporate branding that led to the merger with a large company for a emerging outsourced product engineering company.
- Strong positioning statements and sharp messaging helped to attract the right audience. Thought leadership program helped to influence buyer decisions, build brand authority, generate quality leads, and build an opportunity pipeline. These contributed to outcomes as per the business plan for a fast growing IT Services firm.
- Developed a professional website with clear offerings, messaging, and positioning that helped build the brand in the MENA region for a leading Management Consultancy and Advisory firm in the GCC.